What is Perplexity.ai?
by Stephen M. Walker II, Co-Founder / CEO
What is Perplexity.ai?
Perplexity AI is a technology company that provides a platform for information discovery and sharing. It leverages the power of artificial intelligence (AI) to deliver credible, up-to-date answers to users' queries.
The company offers a mobile application, available on both Android and iOS platforms, that allows users to ask anything and get straight to credible, up-to-date answers. The app syncs across devices and uses AI technologies like OpenAI's GPT-4o and Anthropic's Claude 3. It features a Perplexity Copilot for guided AI search, voice or text input, thread follow-up for deeper understanding, cited sources for every answer, and a library for curating discoveries.
In addition to the mobile app, Perplexity AI also offers a browser extension called Perplexity - AI Companion. This tool provides instant page summaries, quick queries, contextual understanding, shareable insights, and dynamic conversations. It's designed to serve users' curiosity instantly and has been praised for its usefulness in both work and personal contexts.
Perplexity AI has recently raised significant funding, with a valuation over $1 billion. The Series A funding round included investors such as Nvidia and Amazon founder Jeff Bezos. The company plans to use the funding to aid in customer adoption and global expansion. In 2023, Perplexity AI served more than half a billion queries, demonstrating its growing influence in the search and AI sectors.
Key Features
- Natural Language Processing — It utilizes large language models (LLMs) like GPT-4, Claude 3, Mistral Large, and its own custom models to process and respond to queries.
- Real-Time Information — The platform searches the web in real-time to provide up-to-date answers.
- Citations and Sources — Perplexity AI includes citations from trusted sources, making it a reliable tool for research.
- Freemium Model — The platform offers a free version with basic functionalities and a paid version, Perplexity Pro, which includes advanced features like access to multiple LLMs, file uploads, and image generation.
History and Development
Aravind Srinivas, Denis Yarats, Johnny Ho, and Andy Konwinski founded Perplexity. These founders bring extensive backgrounds in AI, machine learning, and engineering from companies like OpenAI, Meta, Quora, and Databricks. As of 2024, the company has raised $165 million in funding and is valued at over $1 billion.
Use Cases
Perplexity AI serves various purposes:
- Research — It excels in in-depth research with reliable citations.
- Coding Assistance — The platform can generate and edit code snippets.
- Math Problem Solving — It solves basic math problems efficiently.
- Document Summarization — Perplexity AI summarizes long or complex documents.
- Translation — The platform translates languages both orally and in written form.
Perplexity AI aims to democratize access to knowledge by making information easily accessible and verifiable. It positions itself as a valuable tool for both casual inquiries and professional research.
What does Perplexity mean?
Perplexity measures how well a language model predicts text in natural language processing and machine learning. It calculates the inverse of the geometric mean of the model's probability distribution for all possible outcomes, given an input. This metric provides insights into a model's predictive accuracy:
- Lower perplexity scores indicate higher predictive accuracy
- A score of 1 represents perfect prediction
- Higher scores suggest reduced model performance and increased unpredictability
By quantifying a model's "surprise" at new data, perplexity helps researchers and developers evaluate and improve language models' performance in various NLP tasks.
What are its key features?
Perplexity AI offers a range of powerful features designed to deliver accurate, comprehensive, and contextually relevant information to users. The platform's main features include:
-
AI-Powered Search Engine — Perplexity AI leverages cutting-edge natural language processing (NLP) and machine learning algorithms to comprehend and analyze search query context.
-
Contextual Understanding — The platform generates relevant and accurate responses by considering the entire conversation history, selecting the best answer from various sources and presenting a concise summary.
-
Efficient Information Retrieval — Unlike traditional search engines, Perplexity AI enables users to ask direct questions and receive clear, accurate answers supported by curated sources.
-
Comprehensive and Transparent Responses — Perplexity AI delivers complete answers and provides transparency about sources, allowing users to verify the origin of information.
-
Personalized Experience — The platform tailors its responses to each user's specific needs and preferences, offering a customized experience.
-
Conversational Interface — Perplexity AI functions as a chatbot-style search engine, providing an interactive and user-friendly interface.
-
Knowledge Discovery and Sharing — The platform empowers users with information discovery and sharing capabilities, granting access to a wealth of knowledge.
-
Multi-Platform Accessibility — Perplexity AI is available through both a mobile application and a browser extension, offering users flexibility and convenience in accessing information.
-
Versatile Problem-Solving — The platform assists various professionals, including researchers, writers, artists, musicians, and programmers, with tasks such as answering questions, generating text, creating content, and summarizing information.
-
Real-Time Information — Perplexity AI features real-time data fetching capabilities, ensuring users receive up-to-date and reliable information.
What are the sources that Perplexity AI uses to generate information?
Perplexity AI draws information from a diverse range of web sources to generate its responses. The platform utilizes:
- Wolfram Alpha
- Wikipedia
- Academic literature and research papers
- YouTube
- Various other credible online platforms
Perplexity AI prioritizes delivering up-to-date and reliable information, consistently citing sources for all generated content.
The platform also harnesses the capabilities of advanced large language models, including OpenAI's GPT-4o and Claude 3, to produce human-like text and offer direct answers to user queries.
While Perplexity AI strives for accuracy and transparency by providing source links, users should exercise caution and verify information independently. The tool may occasionally rely on outdated sources or provide generalized answers, underscoring the importance of user-conducted fact-checking.
How does it work?
Perplexity AI functions as a dynamic conversational AI platform, leveraging multiple large language models (LLMs) to deliver instant, reliable answers to user queries. The platform seamlessly integrates models from OpenAI (like GPT-4o) and Anthropic (Claude 3), generating responses with accompanying sources and citations to ensure transparency and trustworthiness.
Users can access Perplexity AI through:
-
A mobile application (available on Android and iOS) featuring:
-
Perplexity Copilot for guided AI search
-
Voice or text input options
-
Thread follow-up for deeper understanding
-
A library for curating discoveries
-
A browser extension called Perplexity - AI Companion, offering:
-
Instant page summaries
-
Quick queries
-
Contextual understanding
-
Dynamic conversations directly from the user's browser
Perplexity AI adopts a conversational approach to search, enabling users to ask follow-up questions and refine their queries for more relevant answers. This contrasts with traditional search engines that often provide a list of links without direct answers. By utilizing multiple LLMs, Perplexity AI allows users to switch between different models, potentially offering a wider range of perspectives and responses.
What are its strengths and limitations?
Perplexity AI offers several strengths that enhance the user experience:
- Time-saving Efficiency — Its conversational approach to search delivers precise and concise information, providing direct answers to queries with curated sources.
- User-friendly Interface — The platform's intuitive design makes it easy for users to interact and obtain information quickly.
- Source Transparency — Perplexity AI provides citations for its responses, allowing users to verify information independently.
However, the platform also has some limitations:
- Feature Limitations — Compared to some AI tools, Perplexity AI may offer fewer features.
- Potential for Inaccuracies — Like all AI systems, it can sometimes produce incorrect answers or exhibit bias.
- Inconsistent Responses — Answers may vary in quality, sometimes being overly brief or lacking depth.
- Complexity Challenges — The platform may struggle with complex scientific problem-solving or highly subjective questions.
- Performance Variability — Its effectiveness can fluctuate depending on the specific test sets used.
- Usage Restrictions — Rate limits on model usage may restrict the number of allowable requests within a given timeframe.
Users should consider these factors when utilizing Perplexity AI to ensure they leverage its strengths while being aware of its limitations.
What is PPLX Labs API?
Perplexity Labs has developed the pplx-api, a powerful and efficient API for open-source Large Language Models (LLMs). This API offers state-of-the-art performance while remaining user-friendly, eliminating the need for extensive C++/CUDA knowledge or GPU access. The pplx-api boasts impressive capabilities, including:
- Processing over one million requests daily
- Handling nearly one billion tokens per day
- Powering Perplexity Labs' model playground for various open-source models
Future enhancements for the pplx-api include:
- Support for custom Perplexity LLMs and other open-source LLMs
- Integration of custom Perplexity embeddings and open-source embeddings
- Implementation of a dedicated API pricing structure
The pplx-api has found applications in diverse projects. LlamaIndex utilizes it to create a streamlined interface for various functionalities, while Google Colab employs it for AI personalization.
It's important to distinguish the pplx-api from the unrelated pplx namespace in Microsoft's C++ REST SDK. The latter is part of a project for cloud-based client-server communication using a modern asynchronous C++ API design, providing access to the Concurrency Runtime for C++.
What are PPLX Labs API features?
Perplexity Labs offers a platform for users to test and experiment with large language models (LLMs) for free. They provide two online models, pplx-7b-online and pplx-70b-online, which focus on delivering helpful, up-to-date, and factual responses. As of June 2024, the playground supports:
Model | Request rate limit | Token rate limit |
---|---|---|
llama-3-sonar-small-32k-chat | 20/minute | 2000000/minute |
llama-3-sonar-small-32k-online | 20/minute | 2000000/minute |
llama-3-sonar-large-32k-chat | 20/minute | 2000000/minute |
llama-3-sonar-large-32k-online | 20/minute | 2000000/minute |
mixtral-8x7b-instruct | 8/5seconds, 24/minute, 240/hour | 16000/minute, 64000/10minutes |
llama-3-8b-instruct | 20/5seconds, 100/minute, 1000/hour | 16000/10seconds, 160000/minute, 512000/10minutes |
llama-3-70b-instruct | 20/5seconds, 60/minute, 600/hour | 40000/minute, 160000/10minutes |
The pplx-api developed by Perplexity Labs boasts several key features that make it a powerful tool for developers and businesses:
-
High Performance — The pplx-api delivers high throughput and low latency, offering up to 2.9x lower latency than Replicate and 3.1x lower than Anyscale. It can serve 1 billion tokens daily in a production environment.
-
User-Friendly — Developers can easily use state-of-the-art open-source models without needing deep knowledge of C++/CUDA or access to GPUs. They can get started within minutes.
-
Multiple Model Support — The pplx-api currently supports various models including Mistral 7B, Llama2 13B, Code Llama 34B, and Llama2 70B. It is also OpenAI client-compatible for seamless integration with existing applications.
-
Future Enhancements — Upcoming features include support for custom Perplexity LLMs and other open-source LLMs, custom Perplexity embeddings and open-source embeddings, and a dedicated API pricing structure.
-
Secure Access — Users can access the API using HTTPS requests. They can generate an API key through the Perplexity Account Settings Page and send it as a bearer token in the Authorization header with each pplx-api request.
-
Integration Capabilities — The pplx-api integrates with other platforms like Google Collab for AI personalization and LlamaIndex for creating a simple interface for different functionalities.
-
SDK Availability — SDKs are available for easy integration of the pplx-api into projects. For example, a PHP SDK allows seamless integration of advanced AI-powered features into PHP projects.
These features make the pplx-api a robust and efficient tool for developers and businesses looking to harness the power of large language models.
A Deep Dive into Perplexity AI
Perplexity AI is an AI-driven search tool that leverages OpenAI's language models to provide precise, relevant, and reliable answers to user queries. Developed by Aravind Srinivas, with experience from Google, OpenAI, and DeepMind, Perplexity AI aims to enhance the online search experience by offering conversational interactions with a knowledgeable assistant.
How Perplexity AI Works
Perplexity AI utilizes the GPT-3.5 language model to understand and respond to queries in natural language. It indexes internet content to deliver contextually relevant answers, allowing users to select source types for trustworthy information. The platform integrates web search with conversational AI, distinguishing it from traditional search engines and other AI platforms like ChatGPT.
Key Features and Benefits
Perplexity AI offers a chatbot-style search engine interface, advanced AI technology using GPT-3.5, and natural language understanding (NLU) capabilities. It provides concise answers with source links, supports multiple AI models for Pro accounts, and maintains an ad-free user interface. These features cater to a seamless and focused search experience.
Use Cases and Applications
The platform serves students, researchers, journalists, and marketers, assisting with academic research, fact-checking, content validation, and market research. Perplexity AI's integration into apps like news summarizers and educational tools demonstrates its versatility and ability to enhance workflows across various domains.
Plans and Pricing
Perplexity AI offers a free core search experience and Pro Perplexity accounts with advanced features starting at $20 per month. The platform provides a free trial for Pro accounts, allowing users to test advanced models and functionalities without immediate commitment.
Support and Community
Perplexity AI ensures a comprehensive support system with extensive online resources, FAQs, customer service contact, and community forums. The platform's responsiveness and depth of information available are highlighted in user reviews, emphasizing its commitment to user satisfaction.
Integrations and API
The platform offers a Chrome extension for browser integration, email client summarization, and news app condensation. Perplexity AI's API enables developers to create custom search solutions, enhance data retrieval, and streamline workflows, showcasing the platform's potential for innovation.
Customer Feedback
Users praise Perplexity AI for its effectiveness, ease of use, and reliability, particularly noting the inclusion of source links and the option to switch between AI models. While some users suggest improvements for complex queries, the overall sentiment is positive, with the platform seen as a robust tool for various professional and educational needs.
Frequently Asked Questions
Perplexity AI differentiates itself by focusing on accurate, sourced information using OpenAI's GPT-4o model, as well as several of their own custom LLMs built on Llama 2 70B. It prioritizes user privacy and data protection, ensuring a secure search experience. The platform's source citing mechanism and real-time search capabilities complement traditional search engines, offering a more interactive and precise experience.
Useful Links and Resources
Users can access a range of resources, including the official website, pricing page, Chrome extension, app download pages, user guides, and API documentation. These resources support users in maximizing the platform's capabilities for information retrieval and verification.
The Future of AI-Powered Search
Perplexity AI represents the future of AI-powered search, with potential advancements in multimodal data integration, contextual and predictive search, and customization across sectors. The platform's commitment to data privacy, ethical AI usage, and accessibility ensures it remains a valuable tool for augmenting human intelligence and fostering equitable access to information.